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Marketing advice for local businesses

These articles answer practical questions about planning, production and advertising. Costs, platforms and formats are considered separately, helping you make a better-informed decision before getting in touch.

Video Production

How much does a corporate video cost? A practical 2026 guide

A corporate video budget covers much more than the filming day. This guide explains what a clear, comparable production quote should include.

Updated 2026-07-29 · 9 min read

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Hospitality

Delivery platform fees vs your own online ordering system

A marketplace and a restaurant's own ordering system solve different problems. A sound comparison includes fees, reach, operations and customer access.

Updated 2026-07-29 · 9 min read

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Paid Advertising

Google Ads for local businesses: a practical budget guide

A local advertising budget starts with margin, capacity and a measurable enquiry. Channel, service area and daily spend come afterwards.

Updated 2026-07-29 · 9 min read

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Local Marketing

How restaurants can improve their Google Business Profile

A well-maintained Google Business Profile answers the questions guests ask before a visit. Opening hours, menus, photos and links need to agree.

Updated 2026-07-29 · 9 min read

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Social Media

Instagram Reels for local businesses: a practical guide

A reliable Reel process starts with one clear point, not a passing trend. Here is how local businesses can produce short videos consistently.

Updated 2026-07-29 · 9 min read

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Video Production

How to make a recruitment video that shows the real job

Recruitment videos are more credible when they show specific work instead of broad employer claims. Start with the role, then plan the film.

Updated 2026-07-29 · 9 min read

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Social Media

Social media for restaurants: 7 common mistakes

Restaurants rarely run out of things to show. Most accounts struggle because the purpose, workflow and route to booking are unclear.

Updated 2026-07-29 · 9 min read

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Social Media

TikTok for small businesses: is it worth the effort?

TikTok makes sense for a business when its audience, visible subject matter and production routine fit together. Use a defined test before committing to the channel.

Updated 2026-07-29 · 9 min read

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Video Production

Video production costs: agency or do it yourself?

Producing a video yourself is not automatically cheaper, and an agency is not necessary for every clip. Purpose, frequency, risk and staff time should guide the decision.

Updated 2026-07-29 · 9 min read

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Video Production

Video subtitles: clear communication when sound is unavailable

Subtitles help when viewers have no sound, the surroundings are noisy or spoken content is hard to follow. Automatic transcription is a starting point, not final approval.

Updated 2026-07-29 · 9 min read

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