01
A defined campaign objective
Before launch, we agree whether success means enquiries, bookings, sales or greater local visibility.
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Google and Meta Ads for the German market
Managing Google and Meta Ads in Wiesbaden and Rhine-Main starts with a specific objective. We separate media spend from our management fee, set campaigns up transparently and review which searches, ads and landing pages generate enquiries.
Where you gain clarity
02
Separate costs
Media spend and campaign management are shown separately, so you can see where the budget goes.
03
Ads matched to the situation
Google reaches people already searching. Meta can bring relevant offers and content to suitable audiences.
04
Regular checks
We review search terms, delivery, costs and the agreed conversion actions.
From the objective to an active campaign
01
Review the offer and measurement
We agree the objective, target area, landing page and the action that will count as a result.
02
Set up the campaign
Ads, audiences, search terms and budget are documented and agreed before launch.
03
Review and refine
After launch, we examine real search queries and conversion actions, then adjust the campaign accordingly.
What we need for reliable delivery
A measurable goal
An enquiry, purchase or appointment must be technically and commercially defined.
A reliable landing route
Advertising cannot replace an unclear or technically weak conversion path.
Anonymised report structure
The reporting format is shown without inventing campaign performance.
01
Spend
Budget and actual platform cost.
02
Outcome
A defined conversion rather than clicks alone.
03
Quality
Cost and quality of relevant enquiries.
04
Decision
A reasoned next budget or creative action.
When this service is not the right choice
Without a working conversion path
More clicks do not fix an unclear offer, unreachable contact route or missing capacity.
With no measurable target
If success is undefined, budget cannot be managed responsibly.
Questions about Google and Meta Ads
Should we start with Google Ads or Meta Ads?
Google often suits existing demand. Meta can work when an offer or piece of content first needs to attract attention. The right choice depends on the objective, audience and landing page.
How much should we spend on advertising?
There is no responsible figure without knowing the target area, competition and campaign objective. We suggest a test budget after reviewing them.
Do you guarantee results?
No. Platform costs, demand, competition, your offer and the landing page all affect results. We make setup and reporting transparent, but do not promise enquiries or revenue.
Do we need a dedicated landing page?
Not always. The destination page must, however, match the ad, load quickly and explain the intended next step clearly.
Who owns the advertising account?
The account should belong to your business. Access for campaign management is granted through the platform's designated roles.
Should advertising help generate measurable enquiries?
Tell us about your offer, target area and previous campaigns. We will assess a sensible starting point for Google or Meta.
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