In no other field is the gap between advertising pressure and legal room this wide. A great deal of what is common practice in this sector is not permitted in Germany.
Aesthetic procedures and hair transplants are advertised to Turkish-speaking audiences in Germany with striking aggression. A large share of that advertising follows rules that apply in the market of origin but not here. A serious provider who falls into the same pattern trades short-term attention for lasting risk: warning letters, removed posts and, in the worst case, a dispute with a patient who relied on what was shown. Our work in this field therefore does not start with formats, it starts with the question of what may be shown at all. Only after that do we decide whether a creator campaign makes sense for this specific provider. In some cases the answer is no.
01
What happens before a procedure, which examination is required and what aftercare looks like can all be presented factually. This kind of content brings enquiries from people who are already considering it rather than from passing viewers.
02
Qualification, training and language skills of the team are verifiable facts and may be shown. For Turkish-speaking patients in particular, the language question is a genuine selection criterion.
03
Rooms, hygiene routines and equipment can be shown without promising a result. This content answers the most common silent worry, which is where the procedure actually takes place.
04
Aftercare effort, downtime, pain and risks get asked anyway. A factual answer series replaces the comment-section debate that nobody can steer.
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A creator can accompany the information journey, for example by attending a consultation. They must not become evidence of efficacy, which is why script and approval are held tighter here than in any other sector.
01
Audience, region and the next measurable step.
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Proposals with real figures instead of gut feeling.
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Briefing, production, approval and publication with a clear plan of responsibility.
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Reach, engagement and enquiries in the report. Learnings go into the next campaign.
Content about procedures must not be directed at minors. We exclude profiles with a visibly young audience rather than rely on an estimate.
Creators whose style is built on exaggeration and transformation effects do not fit here. That is not a matter of taste, it follows directly from the legal frame.
In this field the script and the edit are reviewed before publication. Creators who reject that as interference with their freedom are the wrong choice for this sector.
We count the request for a conversation. Everything that follows is a medical decision made by the provider and does not belong in a marketing report.
For providers with a German location only domestic demand counts. Reach from abroad is reported separately and never booked as campaign success.
We record how many enquiries are complete and state a realistic timeframe. In this field, a high volume of unqualified enquiries is a warning sign rather than a success.
Reported or removed posts are documented. They are the fastest signal that a format has left the permitted frame.
Advertising outside professional circles falls under the German Heilmittelwerbegesetz. It expressly covers operative plastic surgery and restricts exactly the visual language that is most widespread in this sector. These points are not negotiable and therefore come before any creative concept.
Note: general orientation under the German Heilmittelwerbegesetz, not legal advice. Before production starts, the provider has the concept and script reviewed by its own legal adviser; without that review we do not start in this field.
You want to reach the Turkish-speaking community? Describe your goal and we come back with a first assessment and a realistic frame.
Request a campaignYou produce content for the Turkish community? Apply for campaign-specific selection. Every collaboration is requested separately and agreed before it starts.
Apply nowIf a provider insists on comparative before and after material, we do not take the campaign. That limit is not a negotiating position, it is the precondition for us being able to stand behind the result.
Without a legally reviewed concept we start no production in this field. The risk sits with the provider, but the visibility of the mistake sits with everyone involved.
Because how widespread a practice is says nothing about whether it is permitted. For operative plastic surgery this motif is prohibited in advertising aimed at the public. Anyone using it anyway is carrying a risk that only becomes visible when someone acts on it.
That is the most delicate case of all, because third-party testimonials are heavily restricted in public-facing advertising. If a provider wants to go down that road, the exact wording has to be reviewed by a lawyer beforehand. Without that review we will not produce it.
Yes, but the campaign looks different from what is common in the market. It works with education, team, location and process instead of result imagery. The upside is that this content runs longer and does not disappear at the first complaint.
The legal notes are general orientation and do not replace legal advice. Formats and metrics describe how we work; they are not performance promises or evidence of previous OzyCore campaigns. Status: August 2026.
Describe your service and your location. We tell you first what is permitted and only then whether a campaign makes sense.
