Data, sources and context.
Small, verifiable data extracts help put digital decisions into context. Every chart lists its source, period, retrieval date and reuse note.
Current indicators
German SMEs completing digital projects
Share of businesses in the 2022 to 2024 observation period.
- Businesses
- 30 %
- Observation period:
- 2022–2024
- Retrieved:
- 2026-08-02
- Reuse note:
- Figure cited with source attribution; observe KfW reuse rights.
Digitalisation expenditure by German SMEs
Aggregate expenditure by German small and medium-sized businesses in 2024.
- Expenditure
- 23.8 €bn
- Observation period:
- 2024
- Retrieved:
- 2026-08-02
- Reuse note:
- Figure cited with source attribution; observe KfW reuse rights.
Small businesses: activity and expenditure
Share of small businesses with digital projects compared with their share of expenditure.
- Share of businesses
- 73 %
- Share of expenditure
- 24 %
- Observation period:
- 2024
- Retrieved:
- 2026-08-02
- Reuse note:
- Figure cited with source attribution; observe KfW reuse rights.
Online revenue among German SMEs
Nominal revenue through digital sales channels in 2023 and 2024.
- 2023
- 276 €bn
- 2024
- 306 €bn
- Observation period:
- 2023–2024
- Retrieved:
- 2026-08-02
- Reuse note:
- Figure cited with source attribution; observe KfW reuse rights.
Real revenue in German hospitality
Price-adjusted change in 2025 compared with 2024.
- Change
- -2.1 %
- Observation period:
- 2025/2024
- Retrieved:
- 2026-08-02
- Reuse note:
- Data source: Destatis; observe Data licence Germany – attribution – version 2.0.
Social media use by business size
Share of EU enterprises with at least ten people employed in 2025.
- Small
- 60.6 %
- Medium
- 76.2 %
- Large
- 89.1 %
- Observation period:
- 2025
- Retrieved:
- 2026-08-02
- Reuse note:
- Source: Eurostat; observe the European Commission reuse policy.
EU enterprises with a website
Share of enterprises with at least ten people employed in 2025.
- Enterprises
- 79.02 %
- Observation period:
- 2025
- Retrieved:
- 2026-08-02
- Reuse note:
- Source: Eurostat; observe the European Commission reuse policy.
Methodology
The page uses versioned JSON snapshots of official sources. Values are reviewed quarterly and populations with different definitions are not combined.